Code of Ethics

we actively promote responsible and sustainable tourism

We aim to maximize tourism’s benefits while minimizing its potentially negative impact on the environment, cultural heritage and societies across the seas and territories we operate.

Jack & Jenny believes in the universal standards put forth by the UNWTO’s Global Code of Ethics for Tourism and that tourism businesses and destinations should adopt the criteria specifically in these four areas:

  1. 1.Maximizing benefits to the environment and minimizing negative impact
  2. 2.Maximizing benefits to cultural heritage and minimizing negative impact
  3. 3.Maximizing social and economic benefits to the local community and minimizing negative impact
  4. 4.Demonstrating effective sustainable management
EcoTourism Greece

The Code’s 10 principles amply cover the economic, social, cultural and environmental components of travel and tourism. Interpreting, adopting and using UNWTO’s Global Code of Ethics for Tourism we perceive:

The Essence

Holidays, the activity most frequently associated with rest and relaxation, sport and access to culture and nature, should be planned and practiced as a privileged means of individual and collective fulfillment.

Each and every sailing trip with Jack & Jenny is thoughtfully planned and practiced in this manner. When experienced with a sufficiently open mind, it is an irreplaceable factor of self-education, mutual tolerance and for learning about the legitimate differences between people, cultures and their diversity, which ultimately lead us to the realization of unity.
Our holy mission is to contribute to the cultural and spiritual fulfillment of our guests.

Towards Common Resources

Tourism resources belong to the common heritage of mankind. As a local operator and orchestrator we believe in having particular rights to in enjoying while adhering to obligations towards them.

We feel the need to safeguard the natural environment with a view to achieving sound, continuous and sustainable economic growth geared to satisfying equitably the needs and aspirations of present and future generations.

Towards the Environment

Tourism development shall be conducive to saving rare and precious resources, in particular water and energy, as well as avoiding so far as possible waste production.
Sailing embraces this view in the most profound way. Powered by the wind leaving minimum footprint from fuel consumption. Limited resources we respect during our trips are water and electricity.
Mindful consumption of both and equipping our yachts with solar and wind power is one way we do that.

Our trips and activities are designed and programmed in such a way as to protect the natural heritage composed of ecosystems and biodiversity and to preserve endangered species of wildlife.

Towards Cultural Heritage

We believe that nature tourism and ecotourism are particularly conducive to enriching and enhancing the standing of tourism; keeping up with the carrying capacity of the sites we visit, conducted with the outmost respect for the artistic, archaeological and cultural heritage.

Towards Seasonality

We support “off-season” activities and trips, as we believe a more even distribution of holidays should be sought so as to reduce the pressure of tourism activity on the environment and enhance its beneficial impact on the tourism industry and the local economy.
Moreover we believe that those are the periods where one can appreciate both the cultural background and the natural environment to its fullest.

Towards Local Populations

Local populations should be associated with tourism activities and share equitably in the economic, social and cultural benefits they generate.

As a local operator we shall help to raise the standard of living of the populations of the regions visited and meet their needs. We do integrate with them to every possible extent possible and where skills are equal, priority is given to local businesses and employment.

Sea tourism, especially yachting, often represents a rare opportunity of access to remote islands and can contribute to their development of the local community.

Towards our Guests

We have a moral obligation to provide our guests with objective and honest information on our places of destination and on the conditions of travel, hospitality and stay.

We are here to ensure that the contractual clauses proposed to our customers are readily understandable as to the nature, price and quality of our services. We commit to providing the financial compensation payable in the event of a unilateral breach of contract or on our part.

We acknowledge that risks and dangers are present everywhere particularly in a fluid environment governed by the sea and the winds. Moreover engaging in activities like climbing, biking, diving, rappelling and such, we have become proficient in safety and emergency response.

Taking all the necessary precaution to avoid any accident and make our environment as safe as possible.
So you can Sail to Tell the Story.

We are honored to invite you on a journey where Jack & Jenny serves as your medium for individual and collective fulfillment.